By all accounts, Sony is making a big push in marketing the PlayStation 5, as it has managed to attract a new audience to the device. This is what the latest statistics Sony shared with us showed during its third-quarter earnings for the current fiscal year.

Sony said that 30% of the users of its new device had not previously obtained a PlayStation 4. That is, almost 11 million units of the total PlayStation 5 devices sold so far, which totaled more than 31 million, were acquired through users. new.

Sony expects that number to increase significantly with the launch of a new plan to improve the device's presence in global markets. While the company is still setting a target of selling 19 million units during the current fiscal year, it is gearing up to sell more than 33 million next year.

Sony also confirmed that gamers who switched from PlayStation 4 to PlayStation 5 are spending more time with the device and spending more money than they did on the previous generation, buying games and additional content and activating monthly subscriptions to services.

Sony is preparing this year to launch 23 different first and third-party games during this year 2023, while it has seriously begun to buy the new device after forms and methods that vary from videos that encourage users of the last generation to upgrade to the new generation. Or even placing models of giant copies of the PlayStation 5 in the large squares of some countries, such as Saudi Arabia, the Emirates, among others.

Sony has confirmed that the PlayStation 5 is more accessible than ever. As we prepared this month for the launch of the PSVR2 virtual reality headsets, which will be available on the market on February 22, and on this occasion, we had the opportunity, through a special invitation from PlayStation Middle East and PlayStation Saudi Arabia, to attend the launch event of the new headsets, and you can see our coverage here.

During the announcement of the results of the third quarter of the fiscal year 2022, which aired this morning, Thursday, February 2, Sony revealed that it was concerned about the sales of the Xbox Series that almost reached the sales of the PlayStation 5, but the recent numbers achieved helped to calm its concerns.

The company's chief financial officer said last Wednesday that sales of the PlayStation 5 device in the North American market had expanded significantly, surpassing all its competitors.

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