Sony continues to celebrate the availability of PlayStation 5 devices on the market comfortably after a two-year struggle. The company has moved between capitals and countries until now arriving in the Parisian capital and there differentiating itself in its own way through the use of the game Horizon Forbidden West.

As part of its Live From PlayStation campaign, Sony has decorated a restaurant in Paris to celebrate the worldwide availability of the PlayStation 5. The restaurant has been completely decorated using key worlds from last year's Horizon Forbidden West game.

Below you can see models of some of the machines in the game, especially the famous figure of the huge mammoth. It is worth noting that these designs will remain in the restaurant for only one week before being removed, according to one of the sources attached to the site. Twitter.

Here it is! Check out the Horizon Forbidden West pop-up cafe that’s in Paris this weekend!

📍 L'Horizon Restaurant, Paris
🗓️ Only from February 9th to 11th, 2023! #LiveFromPS5 pic.twitter.com/Kc9upcKhzT

-Chante Goodman (@Chantefuzz) February 10, 2023

Sony always impresses us when it comes to promoting its products. This marketing has never been seen before in the company's history. Massive shows around the world. There is speculation that an additional US$1.4T6.5 million will be spent on marketing for Super Bowl Sunday, with ads for God of War Ragnarok, as we previously reported.

Sony's campaign began in Arab countries such as Kuwait, Saudi Arabia and the United Arab Emirates, and reached Europe via Italy. The campaign is currently underway in France and may reach other countries.

What do our followers think about the way Sony is marketing its flagship device, celebrating its global availability? Share with us below in the comments section.

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