Uncategorized
Xbox Business is primarily targeting the mobile gaming market
Advertisement
In a new interview with the head of Microsoft's “Xbox” gaming department Phil Spencer. In it, he said that Xbox's future business and ambitions would be meaningless if targeting mobile phones wasn't part of it.
Phil Spencer He said in an interview with the Decoder podcast “broadcast by VGC” that Microsoft and the Xbox brand will struggle to survive and continue as a global company. If the company does not establish a position in the mobile field.
Spencer points out that Activision Blizzard’s proposed acquisition is often framed as an attempt to simply buy Call of Duty. Emphasizing that the $14.7 billion deal is primarily driven by its ambitions to enter the mobile gaming market, he said:
The idea that Activision is running Call of Duty on console is a design that could be teased by our console competitor.
I haven't heard that Nintendo was sending any complaints about the deal.
spencer He avoided mentioning Sony by name, which he only referred to as a “console competitor,” in reference to concerns raised by competition regulators who are currently involved in the Activision deal.
The Xbox boss also mentioned the growth of the $1.4 billion global gaming business in the mobile sector over the past five or six years.
Console and PC revenues remained relatively flat. When asked about the company's statements, which described itself only as a "small player in the competition for the PC and mobile gaming markets," Spencer said:
I don't think anyone needs this quote from us to understand how irrelevant we are to mobile. Anyone who picks up their phone and decides to play will see that for themselves.
And the computer too, our experiences and obstacles over the last five or six years have been documented in computer games, and we continue to work on that.
Over time, the job will become somewhat unsustainable for any of us. If we can't find the phone gamers, you'll be confined to just a specialized part of the game, which will make it very difficult to manage a global corporation.
In conclusion, Spencer points to Tencent as an example of its success. He described it as the largest video game company that makes most of its profits from the mobile market. Therefore, he finds it unacceptable that Maerxobet does not remain “irrelevant” or unrelated to the mobile gaming market. And because mobile is where people want to play, according to his statements.
More about Xbox
xbox head It seemed recently As if tired of the frequently debated question about the future of Call of Duty on PlayStation, he once and for all said: “No contract says forever.” This means that Call of Duty will not be present on the PlayStation platform forever. To learn more about the topic, click here.