Following reports that Microsoft has abandoned the Genshin Impact game in favor of its competitor, Sony, and its desire to make up for it by making another game that competes with it. Only the same report indicated that the company is also looking for alternatives or other partners within the Chinese market.

As reported by Reuters news agency, Microsoft is closely monitoring and storing Chinese video game content to emulate Sony's success in partnering with developer miHoYo to bring Genshin Impact to PlayStation. This will boost China's transition into a new core market in the video game industry.

The report indicated that the American software giant and Sony Corporation are providing a lot of money to small emerging developers to obtain licenses and special projects. Genshin Impact, however, added a sense of urgency from Microsoft, as the game has made billions of dollars since its launch two years ago.

The game has also managed to raise the bar for cross-platform online multiplayer games. The growing Western interest in Chinese games reflects the maturity of the game development industry in that country. This is what the chief analyst at research and analysis firm Nico Partners said. Daniel Ahmed where he said:

Chinese games are now on par with big-budget Western games.

Chinese game developers are trying to standardize their development tools, create advanced production processes, and also invest in really large teams.

Ultimately. This helps give them the competitive advantage of reaching a wide audience, both in terms of geography and platforms.

According to the source, Microsoft is forming a team dedicated to exploring Chinese games to add them primarily to the Xbox Game Pass subscription list. The company is currently trying to attract small, independent Chinese studios.

To encourage them to do so, it is working to provide a suitable environment for these studios, expanding its subscription service to PCs and mobile devices.

Microsoft paid a lot of money for this.

There's plenty of evidence that Microsoft spent a lot of money on this. Like it paid $1.5 million to bring ARK: Survival Evolved to Game Pass. Another $1.3 million for the ARK 2 sequel.

Both of the aforementioned games are from American developer Studio Wildcard, which is owned by Chinese company Snail Games. Of course, Microsoft has also brought the title Party Animals exclusively to its service. It's a game from Chinese developer Recreate Games.