Sony continues to comfortably celebrate the availability of PlayStation 5 devices after a two-year struggle. The company has moved between capitals and countries until now arriving in Paris, where it has differentiated itself in its own way through the use of the game Horizon Forbidden West.

As part of its Live From PlayStation campaign, Sony decorated a restaurant in Paris to celebrate the worldwide availability of the PlayStation 5. The restaurant was completely decorated using key worlds from last year's Horizon Forbidden West game.

Below, you can see models of some of the game's machines, most notably the famous mammoth figure. It's worth noting that these designs will remain in the restaurant for only a week before being removed, according to one of the sources attached to the website. Twitter.

Here it is! Check out the Horizon Forbidden West pop-up café in Paris this weekend!

📍 L'Horizon Restaurant, Paris
🗓️ Only from February 9th to 11th, 2023! #LiveFromPS5 pic.twitter.com/Kc9upcKhzT

-Chante Goodman (@Chantefuzz) February 10, 2023

Sony always impresses us when it comes to promoting its products. This kind of marketing has never been seen before in the company's history. Massive shows around the world. There's speculation that an additional US$1,400,000 will be spent on marketing for Sunday's Super Bowl, with ads for God of War Ragnarok, as previously mentioned.

Sony's campaign began in Arab countries like Kuwait, Saudi Arabia, and the United Arab Emirates, and then reached Europe via Italy. The campaign is currently underway in France and may expand to other countries.

What do our followers think of the way Sony is marketing its flagship device and celebrating its global availability? Share with us in the comments section below.

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