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Xbox Business is primarily targeting the mobile gaming market

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In a new interview with the head of Microsoft's “Xbox” gaming department Phil Spencer. In it, he said that Xbox's future business and ambitions would be meaningless if targeting mobile phones wasn't part of it.

Phil Spencer He said in an interview with the Decoder podcast, broadcast by VGC, that Microsoft and the Xbox brand will struggle to survive and remain a global company if the company doesn't establish a foothold in mobile.

Spencer points out that Activision Blizzard's proposed acquisition is often framed as an attempt to simply buy Call of Duty. He emphasizes that the $1,400,000 (£4,870 million) deal is primarily driven by its ambitions to enter the mobile gaming market. He said:

The idea that Activision is running Call of Duty on console is a design that could be teased by our console competitor.

I haven't heard that Nintendo was sending any complaints about the settlement.

spencer He avoided mentioning Sony by name, which he only referred to as a "console competitor," in reference to concerns raised by competition regulators currently involved in the Activision deal.

The Xbox boss also mentioned the growth of the $ 200 billion global gaming business in the mobile sector over the past five or six years.

Console and PC revenue remained relatively stable. When asked about the company's statements, which described itself only as a "small player in the competitive PC and mobile gaming markets," Spencer said:

I don't think anyone needs this quote from us to understand how irrelevant we are to mobile. Anyone who picks up their phone and decides to play will see that for themselves.

And the computer too, our experiences and obstacles over the last five or six years have been documented in computer games, and we continue to work on that.

Over time, the work will become somewhat unsustainable for any of us if we can't find the phone players. You'll be confined to a specialized segment of the game, which will make managing a global corporation very difficult.

In conclusion, Spencer points to Tencent as an example of his success. He described it as the largest video game company that derives most of its profits from the mobile market. Therefore, he finds it unacceptable that Maerxobet remains "irrelevant" or unrelated to the mobile gaming market. And because, according to his statements, mobile is where people want to play.

More about Xbox

Xbox head It seemed recently As if tired of the frequently debated question about the future of Call of Duty on PlayStation, he once and for all stated, "No contract says forever." This means Call of Duty won't be on the PlayStation platform forever. To learn more about this, click here.