Google shut down its Stadia services months ago, but it’s not quite as out of the gaming industry as some might think. Instead of building its own platform, the company is looking to live-service games to support the use of its own cloud infrastructure. It has also admitted that previous efforts to run cloud gaming services on its own haven’t worked out well.
Jack Buser, the company’s director of cloud gaming solutions, spoke to Axios and offered his thoughts on the company’s new gaming strategy. Instead of continuing with its legacy consumer-facing platform, Google is bundling cloud services for live-service game publishers. Buser said he’s still “fully committed to gaming,” but the future looks different after Stadia. He continued:
“At that point when we basically had to make decisions about Stadia, we knew that we at Google Cloud are at our best when we help other people build these things, not necessarily when we build them ourselves.”
This is clearly a focal point that positions Google as a competitor to other cloud infrastructure providers like Amazon and Microsoft, and moves away from its quest as a gaming platform. Google Cloud has already partnered with publishers and developers like Niantic, Embracer Group, and 2K. The service is distinctly different from Stadia’s original offerings, as it doesn’t exist to provide the technology for its cloud-based service.
It seems that Google cannot abandon the gaming industry, even after closing its service, here it continues to create services that keep it on the ground.
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