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Microsoft: PlayStation controls 70% of the global games market

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Microsoft claims, through one of the research studies I shared today in one of their presentation sessions, that PlayStation controls 70% of the global video game market, while Xbox controls only 30%.

This comes amid a wide-ranging battle between Sony and Microsoft, as the latter seeks with all its might to complete its acquisition of Activision Blizzard, worth more than US$14T 68 billion. While Sony seeks to invalidate the deal on the grounds that it harms competition.

said the company's boss Brad Smith during a press conference on Tuesday, after Microsoft presented arguments to explain why its proposed acquisition of Activision Blizzard was approved at a European Commission hearing.

He said blacksmith Sony accounts for 80% of the size of the gaming market in mainland Europe, while its global market share is 70%, compared to 30% for Microsoft and others. He added:

Those numbers have remained remarkably stable for two decades. Until last year, when Sony experienced supply chain issues, they came roaring back.

While Smith spoke about the European and global markets, he did not mention the share of Microsoft and the Xbox brand in the US market, which is Microsoft's home. Despite this, and although the percentage may be close to some extent, PlayStation, according to expected statistics, is far superior to the existing Xbox.

In conjunction with this hearing, Microsoft announced that it had signed a 10-year deal to release Call of Duty on Nintendo platforms.

Additionally, the company announced a 10-year partnership with Nvidia to bring Xbox PC games to its GeForce Now cloud game streaming service.

Sony can put all their energy into trying to block this deal… or they can sit down with us and work out a deal that addresses what they say they’re interested in, namely future access to Call of Duty. That’s what Smith said, citing the journalist. Tom Warren of The Verge.

Last week, there were proposals from the CMA to withdraw the deal by excluding the Call of Duty game from it, but Microsoft excepted Activision admitted that it does not make sense to sell part of the company while another part is separated.

We expect more details and developments to emerge regarding the fate of the deal and the ongoing battle between Xbox and Playstation. So stay tuned for our special coverage in the coming hours and days.

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