It seems that Ubisoft has started with a new direction different from what is known about it. After discarding several projects at once to make room for others, it is now starting a new policy of closing affiliated offices due to the lack of sales of physical games.
Companies in general are trying to reduce their costs and payments, and of course, by canceling projects and closing offices, Ubisoft managed to achieve what is necessary. But each company has its reasons in the end, as the closure of offices was due to a lack of sales of games with their tangible copies in the company, and this is normal considering that the gaming community tends to buy digital games directly from hardware stores.
An excerpt from a company email was posted on ResetEra, revealing that Ubisoft Benelux is among the offices closing. The email cites “external factors” as the reason for the closures. Speaking specifically of the Benelux office, Ubisoft said that “the majority” of its employees will be leaving starting April 1.
This means that closing the office will result in employees losing their jobs, rather than transferring them to another company office. The post reads as follows:
“At the moment, Ubisoft is facing many challenges due to external factors such as the decline in physical game sales in favor of digital sales, the centralization of marketing by digitizing all our communication channels, the shift from major retail releases to F2P, which are mobile games, seasonality, and less important physical offerings. For us”.
It’s unclear what other European Ubisoft subsidiaries are expected to close. But the mention of “less physical shows” is interesting, given that the company just announced its presence at E3 2023. However, Ubisoft is one of many companies that has shifted to digital showcases, despite events already having declined significantly in recent years.
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