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Epic Games Store launches self-publishing tools for game developers and publishers

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In good news for developers, the Epic Games Store recently launched Developer Self-Publishing, a suite of tools that allows developers and publishers to efficiently launch games, maintain a direct presence on the store, and reach a growing audience of over 68 million monthly active users. Users.

Launch your game on the Epic Games Store

Use the Epic Developer Portal to launch your game using the new self-service publishing tools. These tools are available to any developer or publisher with games that meet the store's specific requirements.

Notable Epic Games Store Requirements

The Store is open to all developers and publishers whose games meet the Epic Games Store requirements. These requirements are designed to provide the best player experience that doesn't lock players into a single store. Notable requirements include:

Cross-platform play on PC for multiplayer games

Multiplayer games must support cross-platform play across all PC storefronts. This ensures that players who purchase a multiplayer game from any storefront can easily communicate with other players, regardless of where the game was purchased. To achieve this, you can implement cross-platform play yourself, with a third-party SDK, or with Epic's free online services. To learn more: Enable cross-platform play on PC.

Epic Games Store Achievements

All games submitted to the Epic Games Store publishing tools after March 9, 2023, must enable Epic Games Store achievements if the game has earned achievements on other PC stores. This helps standardize the player experience regardless of where the game was purchased.

Regional distribution age classifications

The Epic Games Store partners with the International Age Rating Coalition (IARC) to help developers obtain ratings directly as needed. We offer this service free of charge through the Epic Games Store. If your game already has a rating from an official rating system, it should be displayed on the Games in the Store page.

prohibited content

Certain types of content are prohibited on the Store, including, but not limited to: hateful or discriminatory content, pornography, illegal content, or content that infringes intellectual property rights that you do not own or have the right to use, scams, fraud, or deceptive practices such as fake games or malware.

game quality

Games must be downloaded, installed, launched, and played according to the features and descriptions you provide on the game page. Epic reserves the right to reject games that lack sufficient quality and functionality.

Why would you bring your games to the Epic Games Store?

  • You can reach an audience of over 230 million users from all over the world.
  • Publishers receive 88% of revenue from games sold on the Epic Games Store, with the option to use their own or third-party payment solution to receive 100% of revenue from in-app purchases.
  • The Developer Portal includes a built-in process for obtaining IARC ratings (required in some countries and very useful in others) at no cost to you.
  • Epic offers professional localization translation for your game pages at no additional cost. You can request this service through a support ticket on the developer portal.
  • The Support a Creator program allows you to support creators and expand your game beyond the store by sharing a percentage of your profits with them.
  • For games built using Unreal Engine, game engine royalty fees for store purchases using Epic's payment processor will be waived.

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