Marketing Chatbots: What, Why, & How + Examples

8 Proven Ways to Use Chatbots for Conversational Marketing


using chatbot for marketing

As we’ve touched on briefly already, chatbots can help recover abandoned carts. There are a number of reasons why a shopper might abandon their cart. Having a chatbot available to reconnect, dig deeper to find out why the shopper abandoned their cart, answer questions, and maybe even offer up a discount can help win back some potentially lost sales. These chatbots don’t learn from their interactions with users which typically makes them more cost-effective for businesses to implement.

Most chatbot platforms have live preview functionality so you can test all of your flows before going live. The most important step towards creating chatbots for marketing is to zero in on what you expect from them. Be specific whether your goal is customer acquisition, generating brand awareness, getting product insights, easing customer service woes or anything else. There’s a lot that can go into a chatbot for marketing, so read our customer service chatbots article to learn more about how to create them.

  • Also, check out the best chatbot ideas to use for your business and personal needs.
  • We provide a prompt-heavy bot to provide customers with exactly what they need.
  • This approach not only increases lead quantity but also enhances user experience.
  • A chatbot is a computer program designed to engage with users automatically.
  • Partnering with Infobip and Master of Code Global, they introduced a Generative AI Chatbot.

This continuous interaction streamlines the customer journey and allows businesses to gather valuable data on user preferences and behaviors. Chatbots simulate natural human-like interactions, offering users a seamless and personalized experience. They learn from their conversations and get better at answering over time. As a result, they can understand what users are asking and give them the information they need. This adaptability is a crucial strength that can help businesses refine their chatbot marketing strategies based on user feedback and evolving trends.

This ensures a smooth, seamless flow and user experience, and the information addresses users’ needs. After identifying your audience, you’ll need to pick a chatbot platform for your strategy. If your sales team struggles to find resources (videos, help articles, tutorials) for customers, you can use bots to quickly find and recommend them. To avoid that scenario, you should turn to automation as chatbots are a great tool for saving time with meetings. The information your bots gather with lead generation — regarding your customers’ needs, behaviors, and preferences — can be used to know them better and help them convert. Most of the time, businesses find it hard to put together the work and resources needed to make their marketing successful.

It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online. Regardless of the level of personalization you want in your chatbot experience, you’ll want to start by assessing your current personalization strategy. That way, you can focus on how you can use your chatbot to scale the offers and experiences that are already working. Teams that are experienced in chatbot marketing might have dozens or even hundreds of playbooks running at one time.

How our infrastructure scales alongside our customers

While chatbots are known for answering questions and offering preprogrammed responses, that doesn’t mean you can’t take an active role in the conversation. By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors. The chatbot may give information about your return and refund policy, but that user would need to speak with a human to see if they can return the product and get a refund. In this case, too, someone may want to speak with a customer service representative immediately to get their return processed.

Such rudimentary, traditional chatbots are unable to process complex questions, nor answer simple questions that haven’t been predicted by developers. A chatbot is a computer program that simulates human conversation with an end user. You can foun additiona information about ai customer service and artificial intelligence and NLP. This will enable chatbots to become even more intelligent, empathetic, and capable of handling sophisticated tasks.

Support Multiple Languages

With the high engagement rate with bots, you also have a good chance of getting your message noticed for surveys. It can be notoriously hard when surveying folks via email or on a website or app to get a high volume of responses. And one of the most important places to nail this voice and tone is in the opening message from your bot. We mentioned in the previous tip to be sure you let users know they can get in touch with a human at anytime. The Whole Foods chatbot lets users search its database of recipes—a smart choice for a grocery chain.

using chatbot for marketing


The copy is great, but it’s static — you can’t directly engage with the people consuming your content. And we pummeled people with email to make sure we racked up the views and conversions we needed. Somehow making a single purchase meant brands had permission to email you every day from now until eternity. Vedant Misra, artificial intelligence tech lead at HubSpot, explains how personalization drives repeat users. If you don’t want to use one of these programs, you can build a chatbot directly through Facebook’s platform.

Chatbots on Twitter

Chatbots that use scripted language follow a predetermined flow of conversation rules. During the series, the Mountain Dew Twitch Studio streamed videos of top gaming hosts and professionals playing games. DEWbot pushed out polls so that viewers could weigh in on what components make a good rig for them, like an input device or graphics card (GPU). It also hosted live updates from the show, with winners crowned in real-time. The furniture industry came to an interesting crossroads due to the pandemic.

Fun fact, did you know that chatbot is actually short for chatterbot? It makes sense that those chatterbots that can better chat with human beings are top-tier when it comes to this technology. There’s nothing more frustrating than getting consistent error codes with chatbots, so choosing a chatbot that will understand your audience is crucial. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel. They wanted to create a frictionless experience for their site visitors.


It involves the use of different techniques to keep people engaged, which we will discuss below. 95% of companies collect feedback, and chatbots can optimize this process. Conversational surveys are simple to complete, mobile-friendly, and have a higher engagement rate. Bot-driven surveys provide valuable insights and feedback for businesses to make data-driven decisions. This includes spreading blog posts, podcasts, videos, or other forms of content.

They now deploy chatbots to automate lead qualification processes and get a decent number of leads. You can count on chatbots to handle initial communication and collect any necessary details from the customers. One way you can dial up your personalization is by tailoring your chatbot experience to enhance your account-based marketing (ABM) campaigns. With a platform like Drift, you can segment all of your ABM accounts so that, when they land on your website, the chatbot addresses them by name and gives them a warm welcome. This helps humanize your chatbot so that users feel like they’re chatting with a helpful character. Keep in mind that, though your chatbot should have a personality, you never want to pretend that your chatbot is a human operator.

The instantaneous nature of chatbots allows for adaptive questioning, tailoring subsequent questions based on previous answers. They can initiate real-time conversations with users, prompting them for their opinions after a product purchase, service interaction, or website visit. They’re widely used in customer service, marketing, and other fields to provide quick responses, 24/7 availability, and efficient interaction with users. Chatbots are programs created to simulate human conversations with users, typically over the internet. By 2023, chatbots have evolved significantly, playing a pivotal role in enhancing the customer experience across various marketing facets.

using chatbot for marketing

Bots also scale as your customer base grows without you increasing staff or incurring more costs. Artificial intelligence is a great technology to widen the reach of your business without investing anything substantial in terms of infrastructure. You can use information such as customer name, gender, location, previous browsing history, and past purchases to personalize the experience. More importantly, bot enabled with your calendar schedule and meeting preferences can help in sending you the invite as well.

Hear someone shouting the word “chatbot,” and you will find yourself wondering thoughts like the above. You like a pair, try it out, and look around to get some assistance, but wait, there is no human entity around. No, the salesmen are not anywhere else; the reality is – the store has none. Think about the role of your bot and what types of things you might want it to automate.

A growing number of eCommerce businesses now use chatbots to create a better experience for customers and drive their marketing to new levels. “Be where your customers are” is more than just a basic principle of digital marketing. It is the reason that compels businesses to take attempts and meet their customers.

And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team. Plum, a money management company, stands out with their chatbot-exclusive service. This London-based fintech company implements AI technology to help users manage their personal finances.

You can program your chatbots to keep you up-to-date on news affecting your industry so that you can improve your products and services. In addition, you can stay aware of trends influencing environmental standards that could help you hone your appeal to conscientious customers. Useful though email marketing might be for certain purposes, studies have shown that over 708% of customers expect a “conversational” experience when they engage with companies online. This is where the use of chatbots for marketing has clear superiority.


Featured in Customer Service

Some chatbots follow a set of predefined rules, known as rule-based or scripted chatbots. In contrast, others utilize machine learning algorithms, known as AI chatbots or intelligent chatbots, to learn from data and improve their responses over time. You can find chatbots on various platforms, such as messaging apps, websites, or standalone applications.

Here’s a step-by-step guide to creating an effective chatbot marketing strategy. Marketing chatbots help visitors get set up and check in with users whose trial period is about to end. Bots share information on new features and pricing or connect them to human agents to help upgrade to paid plans. You can use various chatbots in your marketing strategy to interact with prospects and customers.

using chatbot for marketing

Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions, likely based on the most using chatbot for marketing common questions their human reps receive. HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do.

Sephora became one of the first brands to integrate chatbots when they began using them in 2017 via Kik. Expect these sorts of offers to become more common as brands look for new incentives to encourage people to interact with their bots. Essentially, these instant replies provide the quick solutions and information consumers crave, leading to a positive customer experience.

What can website chatbots do?

For example, restaurant bots are becoming popular ways of making reservations on many different platforms. And beyond simply using them for this purpose, the bots also make recommendations and collect feedback. When you have a desperate need for a java fix with minimal human interaction and effort, this bot has you covered.

using chatbot for marketing

London-based fashion company River Island uses chatbots to help streamline their customer service. This popular High Street fashion brand has over 350 stores internationally and a strong online presence with millions of followers across social media, so they get thousands of online inquiries each day. Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer? ” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. Spend some time analyzing your site’s traffic to discover when they leave or when they fall out of your sales funnel.

For instance, you can set up your chatbot so, if someone visits your pricing page for the third time, it can ask if there’s anything preventing them from jumping into a sales conversation. Or, if a high-intent lead is looking at one of your product pages, your chatbot can bypass all the usual qualifying questions and ask if they’re ready to book a demo. But chatbots do more than just encouraging site visitors to download assets and sign up for events. In fact, your chatbot platform enables you to converse with your target buyers while they’re consuming your content.

Chatbots can help you save both time and money by automating conversations and removing the need for a human to answer every single question. That means you can save time and money while still serving more clients and free your agents up for the more complex problems. The chatbot offers quick replies as a means of making it easier for customers to initiate a conversation and then helps them move forward. Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions.

The chatbot interaction culminates with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward. For each of the questions you’ve asked, figure out the best responses users can choose from. Create multiple responses for every question so you’re more likely to satisfy the user’s needs. Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings. This is essential because demographics differ for each social network.

Best AI Chatbot Platforms for 2024 – Influencer Marketing Hub

Best AI Chatbot Platforms for 2024.

Posted: Fri, 24 Nov 2023 08:00:00 GMT [source]

They replace traditional online forms with friendly and conversational interactions. This approach not only increases lead quantity but also enhances user experience. Here are a few examples of companies using marketing chatbots you can draw on for inspiration. Clarify your marketing objectives and what you want to achieve with your chatbots to guide your strategy. Examples of goals include enhancing brand awareness, generating leads, or increasing conversions.

  • Even with all the high-quality traffic that lands on your website everyday, not everyone will be ready for a sales conversation immediately.
  • This adaptability is a crucial strength that can help businesses refine their chatbot marketing strategies based on user feedback and evolving trends.
  • If you want to simply streamline certain aspects of your customer engagement, such as helping your customers navigate your website or purchase journey, a rule-based chatbot can be helpful.
  • This trend implies that a growing number of businesses will save both time and money in the years ahead.
  • AI-driven chatbots are becoming increasingly crucial in various industries worldwide.

You’re less likely to get overwhelmed that way or end up disappointed when your chatbot doesn’t perform the way you want it to. Start with a simple chatbot that just welcomes visitors to your site. Sure, it’s not flashy, but it adds an element of personalization and friendliness so your website doesn’t feel like a static thing. Zendesk’s Answer Bot works alongside your customer support team to answer customer questions with help from your knowledge base and their machine learning. They can be used to easily connect with website visitors, book meetings with prospects in real time or offer helpful information to customers. Once you’ve finished the above steps, you’re ready to push your first chatbot live.

This will help you reach a wider audience where they are most active. Moreover, chatbots can provide quick and consistent information on the features, benefits and value of products or services. In addition, these bots address any questions or concerns that the customers may have. They can also create a sense of urgency or scarcity using trigger words, such as special deals and limited-time discounts.

Modern buyers are worn out from complex buying processes and long Zoom calls. That’s why 87% of B2B buyers want a fully or partly self-serve buying model. And with the right chatbot experiences, you can successfully create the self-serve experience that your customers crave. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.

In many cases, creating a qualification bot requires nothing more than extending the shorter lead-generating conversation using case-specific qualification questions. Looking for even more ways to streamline and automate your marketing objectives? Plan, schedule, and automatically publish your social media posts in advance with Later – it’s free, no credit card required.

Similar Posts